Search engine marketing involves all the methods that can get you more search engine visitors. SEO, on the other hand, is optimizing your website to get higher ranking in the search results. When asked, “Which is the important one, SEO or SEM?” Both are as important and tend to different areas of the same thing. You can learn more here why you need them to work with each other to improve your online presence and attract potential customers. SEO is the process of optimizing your website to gain traffic from search engines. When optimized, it is more visible and understood by search engine spiders, and increases chances for higher rankings. Search engines dictate rules every site builder needs to follow to be sure it is a search engine marketing friendly. · You need optimized titles and descriptions · Website structure needs setting for ease of navigation · Correct use of headings, sub-headings, and images · You should have links to and from SEO optimized authority sites For small companies, this can seem confusing, and to obtain the best results; you often see all this work farmed out to digital marketing pros. Search engine marketing can’t be used on its own, so even if you understand this, you still need to attend to your SEO. Smaller companies may be able to may not be able to focus on difficult times, so you can rely on SCD Consulting Services to get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Comments are closed.
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