If you are a digital marketing manager, you know that having the strength to build digital presence is important and it is actually all about targeting millennials. They have a natural connection to digital marketing since they were raised with technology as a central way of getting things done. That is why you should keep in mind that millennials are best at discerning if something is genuine even if it is wrapped up in code, color, and fancy fonts. There was a study in 2014 revealing that 84% of millennials neither like nor trust traditional advertising. If you even look at the ads of Super Bowl from 10 years ago to today, there is drastic change. Mobile-friendly content is the central focus if you want to reach millennials. These content demands demographic, videos, digital queries, social media, and even a combination of these platform to work for them. However, content is still important. The way to their attention is to have content that is authentic, socially aware, and unique. These digital marketing content will make an appeal to millennials. If you want extra help with digital marketing in Charlotte NC, SCD Consulting Services can help you out. They provide online marketing services that will work for your business. Call SCD Consulting Services to know more. Comments are closed.
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